Pssst… Let me tell you a secret. There is a new social network that allows you to say what you want without the publicity. Secret, a new and addicting app available on both iOS and Android, shows that you can have a working, supportive social network that’s also anonymous.
Everyone has their motives for sharing on Facebook and Twitter. Whether it be support from family and friends, self-promotion, pity, loathing, or to simply show off fun and interesting things, we share to be noticed. Period.
Image source: TabletMag
The thing I find most exciting about Secret is the ability to say whatever comes to mind without the fear of being criticized. No matter how funny, gross or controversial it may be. It allows users to be 100% authentic and themselves. Sounds liberating, doesn’t it?
So how does it differ from other similar apps like Yik Yak, Whisper and Confide? The main difference is that Secret starts with your friends. “It’s that relevance, knowing that it [secret message] could be from someone you know, that makes it so much more interesting and compelling,” says 32-year-old co-founder, David Byttow. Users can also customize the background color, images and text to fit the mood and theme of their confessions.
There doesn’t appear to be any signs of slowing down for this new network as it recently raised an additional $25 Million in venture financing from a number of investors. Yet, there are many controversies surrounding the app, much like any new app or tech startup. Most notably hate speech and cyberbullying. The team at Secret actively monitors posts to be sure such content is pulled down or if the user is showing signs of distress and possible self-harm, reaching out to them with a support group number.
One hesitation I have with the app is that it recently released an update to allow you to see anonymous secrets from your network of friends linked to Facebook. So, if you know your friends too well or know who is on the app already, be careful what say because it may be more revealing or harmful than you think.