“Ryan, On Behalf of Cricket” feat. in The Washington Post
I’m very excited to share that my work with Cricket Wireless was recently featured in The Washington Post, demonstrating and following proper FTC guidelines in providing transparency when interacting with consumers on behalf of clients in responses to blogs, forums, etc.!
Reputations at stake, companies try to alter word of mouth online
See pg 2
Disclosure Guidelines
…
A Zocalo employee, attempting to clear up misunderstandings about Cricket Wireless coverage in the Charlotte area, recently jumped into a conversation on a popular discussion board. He signed his note, “Best, Ryan, on behalf of Cricket.”
The reporter decided to take a different route and didn’t use examples where my responses to consumers concerns and/or questions resulted in positive feedback and even consumers stating that “It’s nice to see company representation. I may switch to Cricket.” - overclock.net
