r.Choyeski

“Ryan, On Behalf of Cricket” feat. in The Washington Post

admin — Thu, 22 Apr 2010 18:16:40 +0000

I’m very excited to share that my work with Cricket Wireless was recently featured in The Washington Post, demonstrating and following proper FTC guidelines in providing transparency when interacting with consumers on behalf of clients in responses to blogs, forums, etc.!

Reputations at stake, companies try to alter word of mouth online

See pg 2

Disclosure Guidelines
…
A Zocalo employee, attempting to clear up misunderstandings about Cricket Wireless coverage in the Charlotte area, recently jumped into a conversation on a popular discussion board. He signed his note, “Best, Ryan, on behalf of Cricket.”

The reporter decided to take a different route and didn’t use examples where my responses to consumers concerns and/or questions resulted in positive feedback and even consumers stating that “It’s nice to see company representation. I may switch to Cricket.” - overclock.net

I’m Back!

admin — Tue, 16 Mar 2010 21:54:45 +0000

I’ve recently updated my portfolio with some new project from the past months. I’m most excited for my recent trip to VCA Aurora Animal Hospital were I spent the whole day filming the staff and pet owners visiting the hospital.e The purpose of the trip was to shoot an interview with Dr. Adam Moeser, an intern at the hospital, for the new VCA Animal Hospital Careers Facebook page I’m building. The videos will be on the student tab to recruit new students looking to intern at VCA Animal Hospitals. Stay tuned for more videos!

Hollywood of the Midwest

admin — Mon, 27 Apr 2009 01:13:17 +0000

ALLEN PARK, Mich. — “A veteran Hollywood film executive who is a native Detroiter will build a $146 million, 750,000-square-foot film, TV and media production studio factory and village on 104 acres of land at Southfield Road and Enterprise Drive in Allen Park, officials announced today.

Productions at Unity Studios will employ up to 3,000 skilled and non-skilled union workers. Unity will employ up to 83 management/operational positions for the studio and within the Village.” - http://unitystudios.wordpress.com/

This is very exciting. Growing up in the Midwest, I’ve had a dream of perusing a career in the film industry and it has been a lifetime goal. After graduating from Northern Illinois University with a BS in Communications w/ emphasis in Media studies, I’ve been searching for opportunities to get my foot in the door of a film or studio facility. The big move to LA can be very costly and competitive. With the economy, the job market has been pretty tight and the odds of even getting a PA job is slim to none. Now Unity studios provides the chance to fulfill that goal. This is a perfect opportunity to peruse a career in the film and TV industry without the dramatic change in lifestyle, location and living.

Follow Unity Studios on Twitter: @unitystudios

4 Hot New Sexy Social Media Case Studies

admin — Wed, 11 Mar 2009 15:22:05 +0000

theparallaxview.com has shared 4 new case studies that showcase some big steps taken by Dell in the word of mouth and Twitter arena. From having one of the worst customer service in the biz, they utilized social media to 180 their image and now are a great model on how companies should use social media to reach out to customers. Also, we take a look at how one commercial by Doritos exploded into a online social media event. Last is a look at Twitter as a scalability case study.

Following is a taste of one of the commercials:

Doritos Positive Brand Hijacking - It takes 2 to Tango and Doritos prove this by encouraging slow sexy dancing, in the streets, plus 33 Facebook Groups, 20,000 members, 240 blogs, 200,000 views on YouTube plus $600K media!

Dell make the Word of Mouth Marketing book - ya, ya, ya, Dell hear bad things on a blog, eventually put things right. (I bought HP after buying Dell and ringing customer support.)

Dell and Twitter - update on continuing sales and Twitter featuring a compo to drive them even higher. (Are peeps mad?)

Twitter as a scalability case study. This is cool and different - it’s about Twitter’s architecture and well techie. I like it.

Search Engine Optimization skills essential for marketing professionals

admin — Thu, 29 Jan 2009 02:13:36 +0000

If you’re struggling to find a job, It’s never to late to learn search engine optimization. A 2007 report by Forrester Research predicts that in 2012, companies will spend almost $9 billion on search engine optimization.

NEW YORK TIMES

A Future in Directing Online Traffic

Kevin Moloney for The New York Times

Nick Yorchak was hired as the director of search engine optimization for LeeReedy Creative, a public relations and advertising agency in Denver.

By PATRICIA R. OLSEN

Published: January 10, 2009

A COLLEGE internship at an interactive marketing company ended up the ticket to a promising career for Nick Yorchak, 22. During the internship, he learned a skill known as search engine optimization. In August, he was snapped up by LeeReedy Creative, a public relations and advertising agency in Denver, and given the title of search engine optimization director.

“So much for everyone asking me what kind of job a history major could get,” said Mr. Yorchak, who graduated last June from the University of San Diego.

The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.

“The name of the game in S.E.O. is search-engine ranking,” Mr. Yorchak said. The job involves “actions that will land a site at or close to the top in Internet search results,” he said. Those tasks include identifying appropriate keywords for search engines like Yahooor Google to home in on, and adding them to a Web site’s programming code. So if a used-car company, for example, has used search engine tactics, and an Internet user searches a phrase like “pre-owned automobiles,” its URL may appear prominently in the search results. CONT>

Trust Me, new TNT series about Chicago ad agency

admin — Sat, 24 Jan 2009 04:12:05 +0000

If you missed it last night, Trust Me, TNT’s new drama @10pm/9 central aired its’ season premier. The show was created by producers from The Closer and Nip/Tuck. I have never seen Mad Men, it’s bad enough I keep up on as many shows as I do, but I give more attention to shows I usually wouldn’t watch when they are filmed here in the windy city. As a huge fan of Nip/Tuck, I had high expectations from the show.

I was not disappointed. Maybe it’s because I work in the marketing and advertising field, but I found the show to be very interesting and humorous. From what I have read on various reviews, it’s a step down from Mad Men, I’m not saying Trust Me is better, since I have never seen it, but I recommend to anyone who has an interest in advertising, references to Chicago, and has some free time on Monday nights to check out.

For a better analysis and comparison of Mad Men vs. Trust Me, I have included a short review byAmy Amatangelo

January 26, 12:41 PM

Reports of the similarities between Mad Men and Trust Me, which premieres Monday at 10 p.m. on TNT, are greatly exaggerated.

True both shows take place in the advertising world but the resemblance stops there. While Mad Men uses the backdrop of advertising to deftly explore characters and an era of change, the modern day Trust Me treats advertising the way a cop show treats a crime or a medical drama treats a patient. The dramatic thrust in Trust Me comes from the campaigns. Sure Mad Men has the campaigns too but that show is much more about what getting or losing a campaign tells us about a character. (The Utz campaign, for example, is much more about Don’s extramarital affair than how to sell potato chips.)

Tom Cavanagh is Conner, an impish copywriter who always comes up with a witty campaign moments before the deadline. His partner is the much more level headed Mason McGuire (Eric McCormack). In tonight’s pilot, Mason is promoted to creative director, a move that cause his friendship with Conner to dramatically shift.

I liked Trust Me even if Tom Cavanagh is basically playing a variation of the character he always plays – fast talking, incorrigible charmer. Eric McCormack is great and does a nice job of making the viewer forget that he played Will Truman for eight seasons. The series is well acted, often funny, and even though the stakes aren’t life and death, it’s still interesting to learn about the world of advertising.

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